Details

Following a package redesign and an acquisition by Hormel, the brand not only needed to solidify its place on-shelf, it needed a voice. And who better than Justin himself?

We launched the brand’s first national campaign: I’m Advertising. With striking new packaging and a refreshingly honest (albeit slightly irreverent) tone of voice, Justin’s stood out amongst its competition. The fully integrated, nationwide campaign connected with consumers and contributed to its substantial brand growth.

Results

• 128,000,000 total impressions

• 15% sales increase of conventional spreads

• 8% sales increase of confections