FirstBank
Cutting Through The Clutter of Spending
In a world where we are constantly being pressured to spend, FirstBank wanted to break through the noise and communication something different to their consumers.
Details
With a key emphasis on their Anywhere Account product, our team sought out to highlight a strategic insight that other banks weren’t. We found that our target Millennial consumer not only was interested in saving, they liked doing it. And that maybe, just maybe, there’s something cooler than spending: saving.
The campaign launched with a Super Bowl spot and subsequent OOH, print, digital, and broadcast placements.
Results
450,000,000 impressions
32% increase in Anywhere Account openings
6% increase in deposits
FirstBank has since become the second largest privately held bank in the nation
Credits
Client | FirstBank
Agency | TDA_Boulder
Director | Martin Granger
Photographer | Harper Smith